Tag Archives: Communications

PALM

Broadcast for the launch of two smartphones from Palm, the Pixie and the Pre.
Role: Director.
Palm was eager to show their audience their new OS and the challenge was to keep the interface up front and center the whole time. This was accomplished in different ways for each phone. The Pixie was shot in situation with hands interacting directly with the screen. The interface of the Pre was represented with a CG interface with the talent mimicking its functionality.

“Pass the Pixie” 30 second TV spot

Palm Pre “Shoes” 30 second TV spot

Palm Pre “New Digs” 30 second TV spot

Palm Pre “Flick” 30 second TV spot