Digital for Rock Band 4.
Role: Director.
A game trailer for the pre-launch of the 4th generation of the successful Rock Band franchise. The trailer garnered millions of social media hits as the buzz spread after it launched at the E3 convention in June of 2015.
BMW
Broadcast for BMW.
Role: Director.
Staying on BMW’s brand message across brand spots, product launch, feature driven messages and dealer spots was an awesome challenge.
30 second brand spot
30 second launch spot for the 3 series
20-10 dealer spot for the 5 series
20-10 dealer spot for the 3 series
MANHATTAN MINI STORAGE
Ambient print and digital campaign for Manhattan Mini Storage.
Role: Photographer.
A campaign I shot for Manhattan Mini Storage which focused on the double lives of New Yorkers. As a result of being crammed in their tiny apartments New Yorkers have storage units which they use to pursue their hobbies, passions, work, and desires (sometimes hidden). Or just store some extra stuff.
Manhattan Mini Storage Print
PALM
Broadcast for the launch of two smartphones from Palm, the Pixie and the Pre.
Role: Director.
Palm was eager to show their audience their new OS and the challenge was to keep the interface up front and center the whole time. This was accomplished in different ways for each phone. The Pixie was shot in situation with hands interacting directly with the screen. The interface of the Pre was represented with a CG interface with the talent mimicking its functionality.
“Pass the Pixie” 30 second TV spot
Palm Pre “Shoes” 30 second TV spot
Palm Pre “New Digs” 30 second TV spot
Palm Pre “Flick” 30 second TV spot
CREDIT REPORT
Broadcast for Credit Report.
Role: Director.
Dialogue stories with a visually intriguing aspect and a clever and practical visual effect.
“Unreliable” 30 second spot
“Lazy” 30 second spot
VERIZON
Broadcast for Verzion Wireless.
Role: Director.
Launching the iPad on Verizon was a big moment for this client and the spot was tailored to mimic the Apple interface and functionality.
“Foreshadow” 30 second spot
MERRILL LYNCH
Broadcast for Merrill Lynch.
Role: Director.
The brief was simple: “Highlight the little moments, the ones that matter.”
60 second TV spot (director’s cut)
DODGE // UCONNECT
Cross branded campaign for Dodge and Uconnect.
Role: Director.
Because the weight of this campaign was all about the functionality and features of the Uconnect it was a really interesting challenge to tell the stories with visual precision to not distract from the message but still keep them engaging and moving.
“Voice Power” 30 second spot
“Just 2 Words” 30 second spot
“Drawbridge” 30 second spot
PANASONIC
Broadcast for Panasonic Cameras and TVs.
Role: Director.
This is technique driven work which needed to apply the same technique to tell a story across 2 very different products. Cameras and TVs. The solution. Simple.
Lumix 30 second spot
Viera 30 second spot
PDFA
PSAs for Partnership For a Drug Free America.
Role: Director.
The premise of this campaign (beautifully written by Ari Merkin) is that while it’s great that we as parents have close and open relationships with our kids we have to step up and be the authoritative guides our kids need.
“Laundry” 30 second spot
“Couch” 30 second spot
UNITED HEALTHCARE
Broadcast, print, outdoors and digital campaign for United Healthcare.
Roles: Director, Photographer.
“Health in Numbers” visualized and brought to life on screen and in print.
60 second spot “Anthem”
30 second spot “Baseball”
Print and outdoor media
CRASH
Cinema, outdoors, print and digital for Starz Network for season 2 of “CRASH”.
Role: Director, Photographer.
One iteration of this campaign was a double decker sightseeing bus in New York wrapped in the print campaign with large LCD screens on the sides playing the commercial.
30 second spot for theater
Billboard
Phone booth posters
Billboard
Various billboards and outdoor posters
FAMOUS FOOTWEAR
Broadcast, print and digital for Famous Footwear.
Role: Director, Photographer.
The brief was to create short “Genre” films that fit with each shoe’s personality. Action, Fashion, Martial Arts, etc.