Broadcast for BMW.
Role: Director.
Staying on BMW’s brand message across brand spots, product launch, feature driven messages and dealer spots was an awesome challenge.
Tag Archives: broadcast
PALM
Broadcast for the launch of two smartphones from Palm, the Pixie and the Pre.
Role: Director.
Palm was eager to show their audience their new OS and the challenge was to keep the interface up front and center the whole time. This was accomplished in different ways for each phone. The Pixie was shot in situation with hands interacting directly with the screen. The interface of the Pre was represented with a CG interface with the talent mimicking its functionality.
“Pass the Pixie” 30 second TV spot
Palm Pre “Shoes” 30 second TV spot
Palm Pre “New Digs” 30 second TV spot
Palm Pre “Flick” 30 second TV spot
CREDIT REPORT
Broadcast for Credit Report.
Role: Director.
Dialogue stories with a visually intriguing aspect and a clever and practical visual effect.
“Unreliable” 30 second spot
“Lazy” 30 second spot
MERRILL LYNCH
Broadcast for Merrill Lynch.
Role: Director.
The brief was simple: “Highlight the little moments, the ones that matter.”
60 second TV spot (director’s cut)
UNITED HEALTHCARE
Broadcast, print, outdoors and digital campaign for United Healthcare.
Roles: Director, Photographer.
“Health in Numbers” visualized and brought to life on screen and in print.
60 second spot “Anthem”
30 second spot “Baseball”
Print and outdoor media
FAMOUS FOOTWEAR
Broadcast, print and digital for Famous Footwear.
Role: Director, Photographer.
The brief was to create short “Genre” films that fit with each shoe’s personality. Action, Fashion, Martial Arts, etc.